Copyright and Takedown

Worth knowing before you write, because it decides who did what. Cevrao never places an image on its own. Every picture in every video is there because a creator chose it and tapped it.

There are two sources and no others: the single share image a publisher declares on its own article page, offered to the creator the way a search result offers a thumbnail and rendered with a via {publisher} credit; or a file the creator uploaded.

For every image placed we record the article, the publisher, the headline, who placed it and when, and we keep that record after the draft is deleted. That is what makes a complaint about a video from last month a lookup rather than an investigation.

Email contact@cevrao.com with Copyright in the subject line. One mailbox, read by a person, and it is the right address wherever you are.

We handle notices in the form the US Digital Millennium Copyright Act describes, because it is the clearest standard there is. You do not have to be in the United States for us to act. Include:

1. Your name, postal address, telephone number and email address.
2. What you own. Identify the work. A link to it on your own site is the fastest version of this.
3. Where it appears. The address of the Cevrao video or the post carrying it, and the timestamp if you have it. Without something we can locate, we cannot act.
4. A statement that you believe in good faith the use is not authorised by you, your agent or the law.
5. A statement that the notice is accurate and, under penalty of perjury, that you own the right or may act for the owner.
6. Your signature, physical or electronic.

Reporting several items? Send one message with a list rather than one message each.

We acknowledge it, usually within a few working days. We find the image from its provenance record, mark it removed, detach it from every scene that used it, and delete the file. Any affected video is re-rendered without the material or withdrawn. We tell the creator what was removed and why, and give them your notice so they can reply; we pass on nothing else about you unless the law requires it. We log what was reported and what we did, which is how a repeat infringer is identified.

Videos already downloaded and posted elsewhere are outside our reach. We can remove what is on our systems and stop it being rendered again; a file already on TikTok is a matter for TikTok, and we will say so honestly when that is the situation.

Send a counter-notice to the same address with your contact details, what was removed and where it was, a statement under penalty of perjury that you believe it was removed by mistake, your consent to the jurisdiction of a court where you live or of the courts named in the Terms of Service, and your signature.

We pass a valid counter-notice to the person who complained. If they do not tell us they have started proceedings, we may restore the material.

A takedown notice is a legal statement. Knowingly claiming a right you do not have carries real consequences in most countries, including liability for the costs of the person you falsely accused. Do not use this address to remove criticism or to clear a competitor out of a niche.

An account that keeps attracting valid complaints is closed. That is the policy, not a warning held in reserve, and it is written into the Terms of Service.

Copyright is not the only right a picture can breach. Write to the same address if:

• a Cevrao video shows you and you did not agree to be in it. A photograph of an identifiable person is personal data under European law, and publicity and personality rights apply in many countries. We do not need you to prove which one before we look;
• a video says something untrue about you, or presents a synthetic voice as yours;
• you believe something in our stock footage or music was uploaded to a library without your permission. Tell us and we will stop using it while it is looked at.

We treat all of these the same way: locate, remove, re-render or withdraw, tell the creator.